Montana State Fund
Awareness Campaign

Year 2022
Type Agency
Role Assistant Art Director

Montana State Fund is the state’s largest workers’ compensation insurance company. For over a decade, my agency, PartnersCreative, has worked alongside them to run a number of advertising campaigns that have promoted safety in a number of different types of workplaces across the state.

The following TV spots for Montana State Fund’s “Naked Without It” campaign were shot in conjunction with Comrade Studios, based in Spokane, Washington. The overall message of the campaign is simple - safety should be heavily ingrained in Montana’s best workplaces, to the point anybody would feel “naked” if they conducted their job without the necessary knowledge, equipment, and protocols.