PartnersCreative
Brand Standards

Year 2019
Type Agency
Role Designer

To celebrate our 20th year in business, our team at PartnersCreative took on the task of refreshing our own agency brand identity – new logos, colors, and fonts, and collateral to better reflect our unique mission and spirit. I was granted the opportunity to create our new graphic standards book, which specified the usage and rationale for each new element of our brand.

The focal point of this rebrand was our new, multi-colored asterisk. Its use is meant to signify the extra level of detail or creative spark we bring to every project, and the asterisk’s overlapping lines are representative of the unique, collaborative skillsets offered by both our team and our clients’ teams. The bright colors, use of overlapping elements, and geometric angularity found within the asterisk directly inspire the book’s layout and our brand as a whole. The layout also leans heavily on sans serif fonts of variable weights, tasteful use of whitespace, and type and shapes bleeding off the page in unexpected ways.