Whirlpool Corporation
Product Advertising

Year 2018
type in-house Agency
Role Design intern

For the summer of 2018, I relocated to Southwest Michigan to accept an internship with Whirlpool Corporation, a Fortune 500 home appliance manufacturer that also markets many other prominent brands such as KitchenAid, Maytag, and JennAir.

Working alongside the senior designers of Whirlpool Creative Studios, I created several pieces of branded creative, such as point-of-purchase advertising, internal presentations and signage, and other day-to-day collateral for various departments. While working in an agency-style setting certainly improved my technical skills as a designer, I also learned about other important steps in the creative process, such as file structure and setup, pre-press and production, dieline creation, and large-volume printing.

Poster

In addition to a heavy emphasis on POP advertising, Whirlpool Creative Studios also produced a number of day-to-day assets for multiple other corporate departments. These requests vary widely, but often include creating digital or print media for conferences, trade shows, internal presentation decks, or extracurricular activities. 

This poster was used by the Global Strategic Sourcing team at the Whirlpool North American Headquarters for a “Coffee Conversations” event, where top-level executives and mid-level employees were given the rare opportunity to meet and converse in an informal setting.

Sticker

Learning to design within the parameters of corporate style guides certainly proved to be one of the most challenging, yet important takeaways from this internship. This sticker features a common Whirlpool Corporation motto, and includes colors, fonts, and a layout that all meet the requirements of the Whirlpool Brand style guide.

"Whirlpool Way" Puzzle

Whirlpool Corporation places significant importance on creating a safe and inclusive company culture for employees of all backgrounds. The pieces of this puzzle were to be assembled and signed by a number of top executives which, once completed, would represent a company-wide pledge commitment to the “Whirlpool Way.”

Flyers

Flyers such as these are part of a larger package frequently sent to retailers to keep those on the sales floor up to date on the newest products, innovations, and promotions for all Whirlpool brands.

Badge Design

"Rock the Boat" is an annual event held in Southwest Michigan where various local companies and organizations build and race cardboard boats as a fundraiser for United Way. While interning at Whirlpool, I was tasked with designing the Creative Studios department's pirate-themed boat for this event. This logo was used to represent the department's team, the "Floating Arrrtists."